Last updated: 16^th February 2006

March 2006 is Logit Research’s second Anniversary. Over the last two years we have worked with 25-30 companies on over 70 projects.

Although our core market remains the British Market Research community – out of which the company’s applied stats tradition was born, our client-base is increasingly diverse and includes international consultancies in EMEA and USA.

During March Logit Research is relocating, just down the road from its original base, in Otford, near Sevenoaks in Kent. This gives the company more space for its expanding operations whilst leaving us within a stones throw of London.

Visit us at Research 2006 Connections

Gary Bennett will be participating in the Speed Networking Event organised by the Independent Consultants Group (ICG) of the Market Research Society. This Event will take place on Thursday 23^rd March during the second day of the Research 2006 Connections conference, at the Barbican, London.

This is an opportunity for research agencies, consultancies and other buyers of specialist research services to meet with Independent Consultants who are expert in their field and make new contacts. A list of participants can be found by clicking this link.

The Event begins at 1.00pm in The Hub, an open networking area and the social heart of Research 2006 offering participants a place to wind down and make new contacts.

Gary will be at the Conference throughout the day, helping with the promotion of this event and will be available for more in-depth discussions throughout the morning and afternoon. Please feel free to contact us if you would like to meet, but are unable to attend the Speed Networking Event.

IT and Software Developments

Logit Research has recently upgraded its IT hardware to an up-to-date optimal specification for statistical modelling. Simultaneously new software versions have come to market. The net effect is that we are now capable of building even more powerful models using our client’s research data within a reasonable time frame.

The biggest developments have been in the area of Latent Class Analysis, one of the most cutting edge modelling techniques we use. The incorporation of multi-level clustering and continuous factors into these models are enabling new applications to emerge on a month by month basis. The new Latent Gold, Latent Class estimation algorithm, only released in February 2006 allows between one-third and one-half to be shaved off model estimation times, making the more advanced models more feasible.

For an introduction to these issues see our sections on Latent Class Analysis and Conjoint Modelling in the Techniques and Tools section.

We plan to summarise real applications in our News section over the coming months. Please book-mark this page for future reference.

Methodological Reviews

One area which for which we are less well known is our Methodological Reviews. These typically include looking at design issues around sampling and the design effects of weighting, typically in complex survey designs. Much of Gary’s experience of these issues was gained during his three years at Transport for London (TfL) and six years at MORI, where he was often involved in very complex sample designs on large scale, big budget surveys.

Logit Research recently undertook a methodological review of the National Rail Survey, as part of a team of Independent Consultants commissioned by the Rail Passenger Council. Other members of the team included Richard Roberts-Miller (of Roberts-Miller Associates) and Peter Bartram, former Chair of the Market Research Society (MRS).

With the diversification of the market research industry, firms are also increasingly finding it difficult to recruit and retain methodological experts. Logit Research can offer consultancy ranging from just a few hours to longer terms commitments on projects or proposals requiring a more technical methodological input.

Please feel free to contact us if you would like further information on our consultancy services.