Tools and Techniques
On this page you will find links to information on some of the consultancy services we offer. This is not a definitive list but gives a flavour of the type of services we offer to consultancy clients. For more information contact Gary Bennett.
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Key Driver Analysis
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Latent Class AnalysisDiscover underlying factors that drive attitude and behaviour |
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Conjoint ModellingCreate choice models to optimise demand and revenue for services |
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Maximum Difference scalingDiscriminate importance of large numbers of options to decision makers |
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Brand MappingVisually summarise and interpret ratings for categorical data |
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CHAID Analysis
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Structured Equation ModellingTest predictive models with multiple paths and dependents variables |
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For Informatiin on Correlated Components Regression (CCR) see:
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Introduction to CCR |
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Library of Technical Papers |
CCR Software
Tools and Techniques
Customer Comments
We have been collaborating with Gary since 2004 ... His insight is
always pragmatic, actionable and business-led.
We value his independence of mind and his constant appetite for new and
developing statistical techniques
Francisco Pinedo, Partner, Sweeney Pinedo
Gary has undertaken a range of technical and statistical solutions for ICM over the years, covering aspects of selection and sampling to high-end segmentation and modelling, and we have always been delighted with the outcome.
Martin Boon. Research Director. Social & Government / Polling. ICM Research
We value working with Gary because of his extraordinary depth of knowledge of statistical techniques, and because he is constantly bringing the latest developments to our attention in a usable and insightful way.
Chrissie Wells, Research Director, Leapfrog Research and Planning
Gary Bennett is a valuable partner to us in our drive to provide our clients with cutting edge choice tasks that replicate the future prescribing environment. His knowledge and enthusiasm for robust multivariate techniques are greatly appreciated by our project teams
Fabrice Allum, Board Director, Double Helix
Francisco Pinedo, Partner, Sweeney Pinedo
Gary has undertaken a range of technical and statistical solutions for ICM over the years, covering aspects of selection and sampling to high-end segmentation and modelling, and we have always been delighted with the outcome.
Martin Boon. Research Director. Social & Government / Polling. ICM Research
We value working with Gary because of his extraordinary depth of knowledge of statistical techniques, and because he is constantly bringing the latest developments to our attention in a usable and insightful way.
Chrissie Wells, Research Director, Leapfrog Research and Planning
Gary Bennett is a valuable partner to us in our drive to provide our clients with cutting edge choice tasks that replicate the future prescribing environment. His knowledge and enthusiasm for robust multivariate techniques are greatly appreciated by our project teams
Fabrice Allum, Board Director, Double Helix
