A consultancy business at heart Logit has been bringing best-in-class statistical and data modelling to the Marketing Research Community since 2004.
We sometimes do things a bit differently from the norm if that leads to a better solution. We like to do our job well, and have a track record of being early adopters of innovative methodologies. We were among the first consultancy to offer Best-Worst choice modelling, Maximum Difference scaling and Advanced Latent Class Segmentation to Marketing Researchers in the UK. We are the preferred statistical partners of research suppliers to leading Global Brands and the highest levels of Government.
We are proud to be the UK business partners of Statistical Innovations, the pioneering US consultancy behind Latent Class and CHAID analysis in its new mission to revolutionise the world of predictive modelling.
Good relationships, clear communication and a desire to inform others and demystify statistics are central to our approach.
Correlated Component Regression (CCR) is a revolutionary new approach to Predictive Modelling which is set to take the statistical world by storm. Developed over several years by Dr Jay Magidson, founder of Statistical Innovations and pioneer of Latent Class Analysis, this is more than just a software application; it is a completely new way of model building consistently outclassing conventional methods which overturns the twin cults of hypothesis testing and maximising in-sample prediction. If you want to build more effective predictive models then read on . . .
Introduction to CCR
CCR Technical Papers


The original implementation of Correlated Component Regression from Statistical Innovations
Download FREE Demo version
CORExpress Pricing
License Purchase
License Renewal
March 2012 - Logit Researxh to champion new CCR Predictive Modelling Approach. Read the full Press Release.
We sometimes do things a bit differently from the norm if that leads to a better solution. We like to do our job well, and have a track record of being early adopters of innovative methodologies. We were among the first consultancy to offer Best-Worst choice modelling, Maximum Difference scaling and Advanced Latent Class Segmentation to Marketing Researchers in the UK. We are the preferred statistical partners of research suppliers to leading Global Brands and the highest levels of Government.
We are proud to be the UK business partners of Statistical Innovations, the pioneering US consultancy behind Latent Class and CHAID analysis in its new mission to revolutionise the world of predictive modelling.
Good relationships, clear communication and a desire to inform others and demystify statistics are central to our approach.
Correlated Component Regression (CCR)
A revolution in predictive modelling
Correlated Component Regression (CCR) is a revolutionary new approach to Predictive Modelling which is set to take the statistical world by storm. Developed over several years by Dr Jay Magidson, founder of Statistical Innovations and pioneer of Latent Class Analysis, this is more than just a software application; it is a completely new way of model building consistently outclassing conventional methods which overturns the twin cults of hypothesis testing and maximising in-sample prediction. If you want to build more effective predictive models then read on . . .
Introduction to CCR
CCR Technical Papers


The original implementation of Correlated Component Regression from Statistical Innovations
Download FREE Demo version
CORExpress Pricing
License Purchase
License Renewal
Training and Development
We are Statistical Innovations preferred provider of Choice Modelling training for Statistical Modelling Week in Boston and plan to offer a range of our own training course over 2012/13 in the UK, in partnership with Statistical Innovations.
Our Business Partners
Although very much an independent business, Logit partner's with Statistical Innovations in the USA (the developers of Latent Gold and CORExpress®) and We Work With Data (w3dl) in the UK. Statistical Innovations is a leading developer of marketing research and statistical analysis software while w3dl lead the way in data collection, analysis, reporting and data enrichment. Follow the link for more details on Our Partners.News Centre
For our press release archive visit the News Centre:March 2012 - Logit Researxh to champion new CCR Predictive Modelling Approach. Read the full Press Release.
CCR Software
Tools and Techniques
Customer Comments
We have been collaborating with Gary since 2004 ... His insight is
always pragmatic, actionable and business-led.
We value his independence of mind and his constant appetite for new and
developing statistical techniques
Francisco Pinedo, Partner, Sweeney Pinedo
Gary has undertaken a range of technical and statistical solutions for ICM over the years, covering aspects of selection and sampling to high-end segmentation and modelling, and we have always been delighted with the outcome.
Martin Boon. Research Director. Social & Government / Polling. ICM Research
We value working with Gary because of his extraordinary depth of knowledge of statistical techniques, and because he is constantly bringing the latest developments to our attention in a usable and insightful way.
Chrissie Wells, Research Director, Leapfrog Research and Planning
Gary Bennett is a valuable partner to us in our drive to provide our clients with cutting edge choice tasks that replicate the future prescribing environment. His knowledge and enthusiasm for robust multivariate techniques are greatly appreciated by our project teams
Fabrice Allum, Board Director, Double Helix
Francisco Pinedo, Partner, Sweeney Pinedo
Gary has undertaken a range of technical and statistical solutions for ICM over the years, covering aspects of selection and sampling to high-end segmentation and modelling, and we have always been delighted with the outcome.
Martin Boon. Research Director. Social & Government / Polling. ICM Research
We value working with Gary because of his extraordinary depth of knowledge of statistical techniques, and because he is constantly bringing the latest developments to our attention in a usable and insightful way.
Chrissie Wells, Research Director, Leapfrog Research and Planning
Gary Bennett is a valuable partner to us in our drive to provide our clients with cutting edge choice tasks that replicate the future prescribing environment. His knowledge and enthusiasm for robust multivariate techniques are greatly appreciated by our project teams
Fabrice Allum, Board Director, Double Helix







