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Techniques and tools:
Introduction
Structured Equation Modelling
CHAID Analysis
Latent Class Analysis
Conjoint Modelling
Maximum Difference Scaling
Brand Mapping
Multivariate Testing
Key Drivers Analysis

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Welcome to a user friendly web site from a user friendly
Market Research Consultancy

We specialise in providing “accessible” Statistical Support and Consultancy to Market Research practitioners and users.

New in 2006!

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Latest news
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New and updated tools:
Latent Class Analysis - advanced Segmentation with Multi-level models and continuous factors

Maximum Difference Scaling – an alternative to rating scales

Conjoint Modelling - best/worst analysis

Multivariate Modelling - using Bayesian Estimation





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